Designing your customer experience

It’s not about the best customer experience, it’s about the right customer experience – the customer experience that engages your customers and reinforces your brand.  In this 1-day workshop you will learn the five building blocks for the right customer experience and create a customer experience strategy to help you move your organisation to the next level of customer experience maturity.

• Your brand promise
• Your customers
• Your customer needs and expectations
• Your channels and their characteristics which determine why customers choose to use them
• The customers’ context and situations which influence customers

Using the five building blocks of the EarlyBridge Customer Engagement Model, you will create a one-page customer experience strategy that builds on your brand promise and defines the customer experience that you want to deliver to your customers.

You will leave the workshop with a strategy that you can use to identify what your next steps are to implement your strategy and take your organisation to a new level of customer experience maturity.