We know that there’s no such thing as ‘the customer’. And that it’s important for you and your organisation to recognize and focus on your customers on a level where you’re able to influence their behaviour in a range of situations. Creating personas helps you understand who your customers are and what makes them tick.
Personas are an asset in the transition from a product-oriented to a customer-centric organisation. They:
- Create a clear picture of different types of customers and their goals, motivations, needs and behaviours
- Make your customers tangible for your organisation to help them empathize and understand the challenges the customers are facing
- Bring your customers to life to transfer knowledge of customer and their needs to teams throughout the organisation
Personas come in different forms. Interaction personas, buyer personas and search personas are a few examples. They help your organisation understand who your customer is and what he thinks, how he feels and how he behaves. Personas for your existing customers or the customer of tomorrow, depending on your goal.
We develop personas with and for your organisation to give you insight into the different customer types that are important for your success.